World Design Consortium LogoWorks | Partners | Awards | About | Contacts | Apply | Pricing | Bylaws | Agents

Nurture (Drinks Packaging Design)

World Design Consortium is interested in design of Food Packages, Boxes and Casings, Packs, Cans, Bottles, Bags and similar projects for interested parties. Please kindly contact WDC for Packaging Design consultancy, tenders, jobs, offers and requests. Below, displaying an award winning project by SB/18473261.

Nurture (Drinks Packaging Design)
Nurture (Drinks Packaging Design)
Nurture (Drinks Packaging Design)
Nurture (Drinks Packaging Design)
Nurture (Drinks Packaging Design)

Project Details

Designer/Company :
SB/18473261

About Nurture :
Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.

 

Within the scope of Packaging Design, our partners have completed projects such as: Wine Bottle, Spirit Bottle, Drinks Can, Paper Bag, Make-Up Collection, Chewing Gum Package, The Cereal Boxes, Package, Tequila Brand, Shirt Packaging, Perfume, Olive Oil Bottle, Gift Box, Hard Cider, Vodka Bottle, Accessory Packaging, Beverage, Healty Foods, Water, Tea Collection, Confectionary, Precision Cutting Tool, Packaging, Retail Brand Packaging, Vodka, Transport Packaging, Wine, Bread Sticks, Packaging Design and Certified Flavour Standards. For more Packaging Design works, check our design portfolio.

 
International Association of Designers Logo